10 Jan CHI DICE CHE “IL CONIGLIO NON AMA JOSEPH BEUYS?” 1977. DESIGNED BY BEUYS FOR PROFESSOR DR. GUISEPPE CONSOLI.
Pescara, Lucrezia de Domizio, 1977 15 x 10 cm., postcard printed front and back, with a typographic design in blue on pink. This is an artist's postcard/multiple which on the front acts as a business card for Prof. Dr. Giuseppe Consoli (who was a friend of the photographer Buby Durini). The back fo the card fictitiously identifies Consoli as the designer but in actuality it is known that Beuys created it. “Quando a Natale del 1978 [ma 1976] Beuys e la sua famiglia erano con noi a San Silvestro Colle, un amico di Bubi [Durini], il professore Giuseppe Consoli, regalò a Beuys un coniglio depositato in una scatola rivestita internamente con carta dello stesso colore pink delle pareti dello spazio di Pisani alla Biennale [del 1976] con questa frase in blu: «Chi dice che il coniglio non ama Joseph Beuys?». Beuys ne fu entusiasta, ne fece una cartolina illustrata a tiratura illimitata e il coniglio lo portò con sé a Düsseldorf” (Lucrezia De Domizio Durini, Perché. Le sfide di un donna oltre l’arte, Milano, Mondadori Electa, 2013). Translation: “During Christmas 1978 [in fact 1976] Beuys and his family were with us at San Silvestro Colle, when a friend of Bubi [Durini], the professor Giuseppe Consoli, gave Beuys a rabbit deposited in a lined box internally with paper of the same colour pink on the walls of the space by Pisani alla Biennale [of 1976] with this sentence in blue: "Who says the rabbit doesn't love Joseph Beuys?" Beuys was enthusiastic about it, he made it an illustrated postcard with an unlimited edition and the rabbit took it with him to Düsseldorf" (Lucrezia De Domizio Durini, Why. The challenges of one woman beyond art, Milan, Mondadori Electa, 2013). It is also worth noting that Victor Pisani had given a public performance in 1975 entitled "Il coniglio non ama Joseph Beuys" where he humorously parodied Beuys' famous "How to explain pictures to a Dead Hare". Consoli's gift here of a rabbit to Beuys was a joke based on that to which Beuys made this card with more than a little irony. ...
