GILL SANS. 1995.

Little Sparta: Wild Hawthorn Press, 1995
8.3 x 5.2cm, 4pp, artist’s card with a design by Gary Hincks, where the Underground sign has the station “GILL SANS” on it.
Gill Sans is the name of a sans-serif font family based on a design by the artist and typographer Eric Gill. It was originally inspired by another font by Edward Johnston in 1916 – an “Underground Alphabet” which Gill had helped develop as a younger man.
The font was very successful and was marketed for its clarity and lack of fuss: this seems to have caught Finlay’s interest in the short poem whereas the second card is a clear reminder of the origins of the letting style. BVG+.