ONE PROMOTIONAL SAMPLE PAGE /MAIL ART MAILINGS FOR THE PAPER SNAKE. 1965.

NYC: The Something Else Press, 1965.

One 20 x 25cm offset litho page – folded mechanically for mailing out.  This was one of a number of sample pages issued by Johnson and the Something Else Press to promote the Paper Snake (as mail art as they were mailed out). None of the pages appeared in this format in the final printing of Johnson’s famous book as they were created by over printing pages on each other.  All the pages were designed by Johnson and were the result of mail art sent by him to Alison Knowles and Dick Higgins who later collated the whole (with Johnson’s assent) and created the artist’s second book (The Paper Snake).  These pages are all indicated verso as “sample pages” and were intended to be sent out by the press to promote the book – thus, de facto, returning the printed page to the original medium of postal art! Here we offer the last of these pages that we held (at one point we had 13 different ones) in fine condition.  A scarce publicity item for Johnson’s book. Fine condition.