WITKAR GEEFT VOETGANGER WIELEN. 1973. PROVO SUPPORTED PROJECT.

N.p.: n.p. (Provo?), n.d. (1973)

30 x 21cm, 4pp (single folded sheet of card) printed in green, purple and black with the outside of the card being a single illustration of the Witkar proposal. Internally texts in DUtch explaining the title concept that “WITKAR GIVES PEDESTRIAN WHEELS”. The Witkar (white car) project was one of the first technology-based car-sharing projects in the world after Dutch social inventor and politician luud schimmelpennink, an industrial designer and at the time Amsterdam city councillor proposed it as a means of helping solve the city’s growning car problem. The project was opened on 21 march 1974 and while having some limited success was never expanded beyond the original experimental reach.

While never an official Provo project, the experiment was supported by them and it is interesting that this brochure has three Provo “apple” symbols incorporated into the design. Very scarce. VG+.